When we first created the recipes for our new fruit cakes, it took us ages to perfect every last little detail, was there too much spice, not enough golden sultanas. Some of the recipes came from my mother Wendy’s vast family recipe archive! It was a real labour of love…many hours waiting for the trials to come out of the oven, only for Mum, Dad and myself to dissect them and start again. Finally we ended up with the current range of luxury handmade fruit cakes and we knew our journey was complete. Or so we thought!
Now all we had to do was create the correct image for each cake. The easy bit was over. I was now well out of my comfort zone, but luckily I had great advice from the team at Local Web Solutions and LWS Creative, www.lws-uk.com. Each cake had to tell as story, a culinary journey through Sussex and the surrounding counties and thankfully LWS were singing from the same hymn sheet! During an intense meeting in our office with Matt, Tim and Claire from LWS, Matt happened to mention that his brother was quite a good artist. There was our light bulb moment! Along came Adam Bowley, master artist, drafted in by his brother, Matt and the cake band concepts began. By this time Tim had the layout in mind we wanted to use, to capture the essence of the fruit cakes.
As each cake is made with fabulous local ingredients, we had to have a local theme to the images on the cake bands. We had 12 in all to create, from The Colonial Cake for January to The English Christmas Cake in December. Adam took Tim’s rough ideas and first created pencil masterpieces. I was blown away by these alone. The finished paintings would be simply stunning. Adam is a renowned local artist from the South coast, who specialises in bird life, but his ability to capture landscapes is amazing. He has just exhibited his work at a top London Gallery. Working through the night, Adam began painting each scene for the cake bands. Each one is a visual interpretation of the cake, it’s history and the provenance of it’s ingredients, telling the story behind the cake. The most local of all of the cakes is The Sussex Countryman’s Cake, This cake is made with dried fruits steeped in Madgwick Gold real ale from The Hammerpot Brewery, a microbrewery set at the foot of the South Downs in West Sussex.
The story behind this cake is that of old Sussex farm labourers working the fields high up on the Downs, and relaxing after a hard day’s graft with a pint of local real ale. The picture Adam created depict these men, high on the Downs with the Seven Sisters and Cuckmere Haven in the background.
Take a tour through Adam’s other paintings on the finished cake bands in our store.