I am just finalising the details of our new addition to our cake range; The Cake Club. If like me you are a real foodie then this is the ultimate delight. Become a member of our cake club for either 3, 6 or 12 months if you are a true food devotee and we will personally bake you a cake every month from our mouthwatering range and deliver straight to your door.  After looking at other food clubs and how restricting they are, I then undertook extensive research involving Julian and my brother in law, Derek. The outcome of all this research is our superior club which offers you total freedom and choice of cakes for your membership period. Sounds too good to be true.I decided that I did not want to follow the herd and offer only the cake that was being baked for that month, if you don’t like the cake that was preselected each month then you lose out and have to give it to a friend. I believe in choice, so you can pre order which cake you would like for which month. If you have a penchant for whisky and fancy The Huntsman’s Cake twice or even three times then select it for the months you would like. You can have it every month if you like! Similarly if you really do not like walnuts the you can choose not to order the Gamekeeper’s Cake. It is that simple. The best things in life are the simplest.

Even better, if like me you have a mate or a relative who is a bit of an awkward one to buy birthday presents for, then this is the perfect answer. Pre order and all the postage is paid upfront, everything is taken care of, we’ll do the rest. It certainly beats trawling the high street looking for inspiration. Perfect for Dad’s who have everything! Membership can begin at any time of year, to coincide with a birthday, an anniversary or even at Christmas.